Having previously operated through partners, Monitor is now setting up a new subsidiary in Norway, and plans are under way to employ a number of consultants and sales representatives. 

"We have around one-hundred customers on the Norwegian market, and some of our sales and consultation services are provided from Sweden. We've also had various collaborations with partners who have delivered local support. Having identified the market's considerable potential, we decided to enter the fray at full tilt by starting our own company, so we can truly be a force to be reckoned with in Norway," said Jonas Persson, Director of Business Development and Interim CEO for Monitor Norway.

In recent years, Monitor has made major advances on a number of markets worldwide, with subsidiaries formed in Poland, Finland, China, and Malaysia. This move in Norway follows the same strategy.

"Many companies have chosen to lie low during the global pandemic, and there's no doubt the circumstances could be better. Nonetheless, we've decided to invest additional funds and resources so we can reap the rewards in the long term. We've been selling to the Norwegian market for some time now, and just like the other countries in which we've set up subsidiaries, we decided there were no longer any obstacles. We're looking forward to the development of our Norwegian subsidiary with great confidence," said Morgan Persson, CEO of Monitor Group.

Recruitment of staff for the new office is now under way, and the aim is to only employ people from the local area.

"I believe strongly in employing those from the local area. We're running an extensive recruitment campaign and have already received a number of applications. We hope this positive response continues," added Jonas Persson.